Thursday, May 16, 2013

Commentary on the Industry from KCRW's Rob Long


KCRW's Martini Shot


Rob Long

Rob Long

Host, 'Martini Shot'

Rob Long is a writer and producer in Hollywood. He began his career writing and producing TV's long-running Cheers, and served as co-executive producer in its final season. During his time on the series,Cheers received two Emmy Awards, and two Golden Globe awards. Mr. Long has been twice nominated for an Emmy Award, and has received a Writers Guild of America award. He continues to work in film and television in Los Angeles.
His first book, Conversations with My Agent, chronicled his early career in television. It was published in the UK by Faber & Faber, in the US by Dutton, and in France by Actes Sud. His second book,Set Up, Joke, Set Up, Joke, was published in November 2005 by Bloomsbury.
He is a contributing editor of National Review and the Los Angeles Times and writes occasionally for the Wall Street Journal and the BBC Radio Times (UK). His weekly radio commentary, Martini Shot, is broadcast on the Los Angeles public radio station KCRW, and is distributed nationally. It's also podcast in iTunes.
He also writes a weekly column for The National, Abu Dhabi's English-language daily newspaper.
Long is a co-founder of the fast-growingRicochet.com, the place for smart and stimulating conversation -- on the web and mobile devices – from a center/right perspective.




  • Good Webster

    Posted: Wed, 15 May 2013 18:25:21 EDT
    What happens when the world wide web meets the old television business, or what Rob Long calls, 
    the world wide Webster.
        
  • A Sudden and Calamitous Event

    Posted: Wed, 08 May 2013 18:33:17 EDT
    We take two million dollars and we give it to forty eight people we find on Hollywood Boulevard. 
    Or, as some call it, we focus group a pilot.
        
  • Paint the Set

    Posted: Wed, 01 May 2013 18:31:53 EDT
    We repaint a set instead of doing what we need to do, which is rewrite the scene. 
    But repainting is easier because somebody else has to do it.
        
  • What We Need

    Posted: Thu, 25 Apr 2013 13:09:14 EDT
    On today?s Martini Shot, I sell a series without a script starring an actor who doesnt?
    Do I even know the project exists. In other words, it?s pilot season.
        
  • Here's a Test

    Posted: Wed, 17 Apr 2013 16:52:02 EDT
    Rob Long makes demographically undesirable references and attempt to appeal 
    to the young people on the Facebook website.
        
  • Sweat Act

    Posted: Wed, 10 Apr 2013 18:28:22 EDT
    Rob complains about other writers who complain about other writers, and decries
     the pettiness of his colleagues in a really petty way.
        
  • Close Call

    Posted: Wed, 03 Apr 2013 20:37:00 EDT
    An actor throws a big party to watch his television debut. 
    What he doesn't know is, he's been cut from the show. Humiliation, as always, makes the best comedy.
        
  • So Great to See You

    Posted: Wed, 27 Mar 2013 15:41:03 EDT
    I handle my powerful enemies in the best Hollywood way:
     I wait like a coward until they?re fired, and then I pounce.
        
  • Better Looking

    Posted: Wed, 20 Mar 2013 18:37:21 EDT
    An actor fires his agent for telling the truth, and another fires his agent for lying.
     In other words, we do the impossible: we sympathize with agents.
        
  • My Numbers

    Posted: Wed, 13 Mar 2013 17:07:24 EDT
    Rob Long wears a thing on his wrist that tells him how much exercise 
    he's gotten and how long his career might last. It syncs to his phone.
        
  • The Upside

    Posted: Wed, 06 Mar 2013 15:28:49 EDT
    Everyone in Hollywood hires lawyers to protect against the disaster that happens when something is successful. It's perverse, which is why only the lawyers understand it.
        
  • Yes And

    Posted: Thu, 28 Feb 2013 13:12:59 EDT
    Rob Long loves improvisational comedy -- especially when they write it down and rehearse it first.
        
  • What to Wear

    Posted: Wed, 13 Feb 2013 19:31:23 EDT
    Fashion and style tips for the working writer. Tip One: remove the tag before the meeting.
        
  • Five Deadly Rings

    Posted: Wed, 30 Jan 2013 19:04:26 EDT
    Rob Longs talks about a writer who discovered that being accurate and truthful
     is a fast trip to the remainder bin. The only way to get rich is to make it all up.
        
  • Five Deadly Rings

    Posted: Wed, 30 Jan 2013 19:04:26 EDT
    Rob Longs talks about a writer who discovered that being accurate and truthful is 
    a fast trip to the remainder bin. The only way to get rich is to make it all up.
        
  • Five Deadly Rings

    Posted: Wed, 30 Jan 2013 19:04:26 EDT
    Rob Longs talks about a writer who discovered that being accurate and truthful
     is a fast trip to the remainder bin. The only way to get rich is to make it all up.
        
  • The Signs

    Posted: Wed, 23 Jan 2013 19:19:25 EDT
    Rob Long talks about the most famous maxim of show business ? Nobody knows anything ? 
    And why it's true and why the opposite ? Everybody knows everything ? is also true.
        
  • Spoiler Alert

    Posted: Wed, 16 Jan 2013 17:24:10 EDT
    On today?s Martini Shot, I start with Game of Thrones. Spoiler Alert: I like it. 
    But by episode 7, I was ready to start with the zombie show.
        
  • Sunday Afternoon

    Posted: Wed, 09 Jan 2013 18:59:31 EDT
    On today?s Martini Shot I go public with my New Year?s resolution, 
    which is to be a little bit smarter than a tiny baby.
        
  • Fat Pants

    Posted: Wed, 02 Jan 2013 16:42:00 EDT
    Rob gains weight and then lies about it. It?s a nice way to start 2013.
        
  • Notes Call

    Posted: Wed, 26 Dec 2012 17:06:10 EDT
    Rob give some cheap advice to network and studio executives. 
    Tell him how much you love the script and give him as many notes as you like?
    But in that order.
        
  • Secret Santa

    Posted: Wed, 19 Dec 2012 18:37:38 EDT
    Rob demands Christmas presents, cheats at Secret Santa, and asks you for money in this holiday 
    "Martini Shot."
        
  • Wisp of Smoke

    Posted: Wed, 12 Dec 2012 18:52:12 EDT
    Rob hangs out at an old Hollywood restaurant, watches an anchorman smoke, and identifies 
    a promising young network executive...
        
  • Customer of the Week

    Posted: Wed, 05 Dec 2012 19:53:57 EDT
    I used to live near a coffee place that had a fun tradition of choosing someone from their long 
    line of customers and dubbing that person, Customer of the Week. They?d take your picture 
    and post it next to the register and you?d get free coffee for that week and you?d bask in the
     approval of the pierced young people behind the counter, and pretend not to notice the other
     patrons noticing you, your celebrity, and the modest way you carried yourself during your special week.
        

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