Reports from the first half of the year show a drop from the "Avatar" explosion despite increased screens. The glasses themselves have been called into question as potentially damaging depth perception, causing headache or just being less than comfortable Increased ticket prices helped booste the all important box office, but actual theater attendance has declined in the first half of 2010.
Variety reports on another tren tin 3D....canabalism:
The 3D crunch is hitting the domestic summer box office, as this weekend's boffo opener "Toy Story 3" marks the third consecutive 3D opening -- and 3D toon -- to earn a lower percentage of its gross from 3D venues than previous such offerings.
Some insiders question whether families are willing to pay 3D upcharges of several dollars each for the entire family -- especially when the youngest tykes have trouble keeping glasses on. In response to concerns about adult-sized glasses, 3D provider RealD launched a line of kid-sized 3D glasses made available in conjunction with the launch of "Toy 3." The glasses are designed to fit children aged 8 and younger.
Full story at Variety.com (subscription may be required, students try through your school library system).
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